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Drs. Mascha Gerretsen



Drs. Mascha Gerretsen is content marketingconsultant en werkt dagelijks vanuit haar bedrijf xmediamarketing aan content marketing projecten voor verschillende opdrachtgevers en branches, zowel mondiaal als lokaal. Mascha heeft ervaring met A-merken als ORTEC en PostNL en is Bestuurslid Communicatie, Marketing & PR bij de Reddingsbrigade Den Haag.


Tel: +31 6 4555 2754



Ernesto Nogueira


Ernesto is the Founder and Managing Director of ValueConnected and has over 21 years of experience in healthcare, with previous positions at Johnson&Johnson, GlaxoSmithKline, Acelity and the World Health Organization.


As the Managing Director of ValueConnected, Ernesto oversees a team of 35 associates in 20 countries helping healthcare companies to

1) identify and quantify the value of medical technologies; and 2) demonstrate such value to justify price and accelerate sales and market access.


Ernesto holds an MBA from the University of Texas at Austin in the US and is passionate our

Value-Based Care and the importance of Value for the commercialization and launch of medical technologies.